Refinery29, 29Rooms
︎29Rooms
︎Creative Team, Copy
29Rooms is a creative funhouse of multi-sensory installations, performances, and workshops — brought to life by Refinery29.
Each year, a collaborative team of artists, brands, and R29 creatives (that’s where my team came in ︎) create an immersive world like no other.
I was lucky enough to be a part of the creative team (copy & brand partnerships ) for the first two years of its existence. For nostalgia’s sake, Here’s a sweet little look at the first-ever invite.
︎Look & Feel
29Rooms’ style is often imitated, but never replicated. The art direction is an ever-changing kaleidoscope that side-steps the average “branded activation” in the name of something more unexpected.
![](https://freight.cargo.site/t/original/i/07fdbb811e3bcfc9c7a989e950f975a9cd648dbaba6664709dae68d6f06dfb56/6ea91b63db5adfdb4793395e127f19de.png)
![](https://freight.cargo.site/t/original/i/33914936d5ef37d9dfcc6c70871d99504258f6607bd1c37ed21f0d342ec1f7d6/ezgif-7-551a9f966e70.gif)
![](https://freight.cargo.site/t/original/i/80e9edf561daff228deafec097992487887a59941f0f0ec33e53d5dfcf0e4b86/ezgif-7-281da1848307.gif)
![](https://freight.cargo.site/t/original/i/3885df28e9850d51fd35ed3f1ef24aaeace3b28be346554506b896554b3300cd/ezgif-7-725dff030ba1.gif)