Refinery29, 29Rooms

︎Creative Team, Copy 

29Rooms is a creative funhouse of multi-sensory installations, performances, and workshops — brought to life by Refinery29.

Each year, a collaborative team of artists, brands, and R29 creatives (that’s where my team came in ︎) create an immersive world like no other.

I was lucky enough to be a part of the creative team (copy & brand partnerships ) for the first two years of its existence. For nostalgia’s sake, Here’s a sweet little look at the first-ever invite. 

︎Look & Feel 

29Rooms’ style  is often imitated, but never replicated. The art direction is an ever-changing kaleidoscope that side-steps the average “branded activation” in the name of something more unexpected.