Coach x Vogue
︎Shine Through London
︎Creative Direction, Concepting, Edit Direction
In partnership with Coach, this cross-platform Vogue campaign celebrates Coach’s latest “Shine” campaign with a star-studded launch at Vogue World. Directed by the talented Claire Arnold, this fashion film premiered at Vogue World, centering Coach at the heart of one of Vogue’s biggest tentpole events. We enjoyed record-breaking engagement across TikTok, Instagram, and Youtube.
︎Programming
Original film (watch it!)
Social campaign (here, here, and a bunch of other TikToks that I very much hope you’ll be served)
︎Look & Feel
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