Dior x GQ Sports
︎Snowboarding with Evan Mock
︎Creative Direction, Casting, Concepting, Edit Direction
In partnership with Dior, GQ Sports created a social-first video campaign starring Evan Mock, shot by the iconic 91 Rules. Inspired by the quick, cutty quality of TikTok and Snowboarding videos alike, this energy-filled video connects Dior to an entirely new audience.
︎Programming
Original social film (watch it!)
︎Look & Feel
