Estée Lauder
︎Advanced Night Repair Serum Product Campaign
︎Creative Direction, Concepting, Casting, Edit Direction
As part of a multi-year run with Estée Lauder, we created an original 360° campaign comprised of celebrity-led video, social, TikTok distrobution, copy, web design, art and editorial direction. Our work together continues to perform year-over-year, resulting in a multi-million dollar partnership.
In 2024, our record-breaking campaign starred beautiful MJ Rodriguez, directed by Berry English.
︎Programming
Original film
Original seeding campaign
Web Takeover
Custom TikTok campaign
pre-roll and media placement campaign
Original Vogue feature
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︎Look & Feel
