Nike
︎NY VS. NY — Sport Changes Everything
︎Creative Direction, Casting, Edit Direction
Sport Changes Everything is a six-part original series that embeds with New York City’s famed NY vs NY basketball league. Directed by Andre Bato, each episode tells the story of an iconic NYC court and the community it fosters.
The series combines black and white anamorphic film and hand-written overlay collected from real players, fans, and community members. The resulting visual language is at once elevated and playful.
Directed by the talented Andre Bato.
Original photography commised from Steven John Irby.
︎Programming
Six-part original video series (director’s cut here.)
Original photography
Social campaign (check it out!)
︎Look & Feel
