Rosalia, La Vie Est Belle
︎La Vie Est Bella
︎Creative Direction, Casting, Concepting, Edit Direction
Directed by the amazing James Pettigrew with original stills by Pavielle Garcia, this extraordinary beauty campaign marks Rosalia’s first L’ancome partnership. We created a 360 degree campaign in Argentina, grabbing some precious time with the international star between sold out arena shows.
︎Programming
Original beauty campaign(watch it!)
Original stills (here)
Orignal film (here)
︎Look & Feel
